Reports
LinkedIn Lead Gen Forms Benchmarks 2026
$13.6M of lead gen form spend, 489 advertisers, 86,051 leads. What a lead costs, split by what the form asks for: $164 content, $343 demo, cut by industry, function, seniority, region, format and audience; form completion rate benchmarks; phone fields, documents, lists, budget floors, fatigue — every comparison paired within account.
Companion table: LinkedIn cost per lead by industry, 100+ rows.
Benchmarks by audience (series, 2026): what advertisers pay to reach one audience, with ranges, by format, seniority and company size — all seven side by side · HR · IT and engineering · finance · marketing · sales · C-suite and founders · by company size.
LinkedIn CTV Ads Benchmarks 2026: the first independent benchmark of LinkedIn Connected TV — $25.76 CPM, 98.7% completion, $0.026 per completed view, adoption month by month, by market and audience, specs, and who should run it — LinkedIn CTV ads 2026.
108 LinkedIn Ads questions, answered with data: every question we get asked, one paragraph each with the number, the n and the source — LinkedIn Ads questions answered. Open data: every benchmark table as CSV, CC BY 4.0 — Kiin Labs data.
100 LinkedIn Ads statistics for 2026: every number from the four studies and the whole-panel cut as one citable sentence each, with its n and source — 100 LinkedIn Ads Statistics 2026.
Reference page: the study's medians alongside Kiin's operating ranges for every format and metric, as a single citable table — LinkedIn Ads Benchmarks 2026.
CPM deep-dive: the calendar, audience-size, objective, bidding and spend-tier chapters as one page — LinkedIn CPM Benchmarks 2026.
Bidding note: Report No. 2 reversed the advice Kiin gave for years on conversation ad bidding. The short version is bid low — the data reversed our advice.
Next: lead quality — Report No. 3 v1.1, when form submissions can be joined to CRM outcomes. Early 2027.
How Kiin Labs works
Most benchmark studies compare Company A using setting X with Company B using setting Y — and measure who the advertisers are, not what the setting does. We compare the same advertiser using both, in the same window, and report the median paired ratio with a 95% bootstrap confidence interval. Findings that look strong across accounts and vanish within them do not get published. Every stat is starred by how well it survived, and every report says what it could not answer.
The data comes from Kiin Intelligence, the analytics layer behind our LinkedIn Ads work — 1,000+ connected accounts, read through the LinkedIn Marketing API and reach API at campaign, creative and daily level. Audience Network is excluded throughout.
Kiin Labs is the research arm of Kiin, a London B2B demand generation agency and LinkedIn Ads intelligence platform. Kiin manages 200+ B2B ad accounts; three of the eight-person team came from LinkedIn Marketing Solutions. Research is published by Phil Ilic, Co-founder & CEO.
To cite a report, use the citation box on its page. To use a chart, download the SVG from the figure — the attribution is on the image. Questions about method: book a call.