Warm them up.
Read the
signals
.
Then
go outbound
.
Warm outbound and signal-based outbound. We capture buying signals, enrich leads through Clay, and push them to automated outbound flows. Or straight to your SDR with everything they need for a warm call.
Warm them up. Read the signals.
Go
outbound
.
Warm outbound and signal-based outbound. We capture buying signals, enrich leads through Clay, and push them to automated outbound flows. Or straight to your SDR with everything they need for a warm call.
Warm signals, people who already know you
These are your highest-converting outbound targets. They've seen your ads, visited your site, or engaged with your content. They already have brand familiarity, all we need to do is reach out at the right moment with the right message.
We use LinkedIn Campaign Manager's Companies tab to identify "highly engaged" and "very highly engaged" companies from your ad campaigns. We use Jungler to capture LinkedIn engagement signals, comments, reactions, profile views. And we identify anonymous website visitors hitting key pages like pricing, demo, and integrations.
Cold signals, companies showing buying intent right now
Cold signals don't come from your brand, they come from the market. A company just raised a Series B. A new VP of Marketing started last week. They just posted 8 SDR roles. These are all timing signals that something is changing and budget is in motion.
New leaders spend 70% of their budget in the first 100 days. 71% of recently-funded companies finalise vendors within 90 days. These windows close fast. We monitor them in real-time and trigger outreach while the window is open.
Warmbound, warm them up with ads, then go outbound
This is the motion most agencies miss entirely. Before we go outbound to a target account list, we warm them up first using LinkedIn ads. We upload your target company list into Campaign Manager, run thought leader ads and content directly at those companies, and monitor penetration rate, impressions, and frequency.
Once the list has solid penetration, meaning multiple decision-makers at each company have seen your content multiple times, that's when we go outbound. The outreach references the content they've already seen. They recognise your name. It's not cold anymore. It's warmbound.
Outbound goes multi-channel: automated LinkedIn outreach via HeyReach, personalised email sequences via Instantly, and for high-value targets, enriched profiles pushed to your SDR team via Slack for warm calling. We don't make the calls, but we give your team everything they need: the prospect's warmth score, exactly which content they saw, how many impressions and clicks, their verified phone number, email, LinkedIn, and a suggested talk track.
Your SDR gets an enriched profile, not a cold name on a list
For high-value warmbound targets, we don't just fire off automated sequences. We push fully enriched lead profiles to your sales team via Slack or directly into your CRM, showing exactly how warm the prospect is.
Your SDR can see which thought leader ads they saw, how many impressions and clicks, whether they visited your website, their engagement level from the Companies tab, and whether they commented on or reacted to any content. Alongside that, they get verified phone number, email, LinkedIn URL, company details, and a suggested talk track based on the content the prospect engaged with.
This turns a cold call into a warm conversation. When your SDR says "I noticed you've been checking out some of our content on LinkedIn", it's true, and the prospect knows it.
Clay is the brain. AI is the muscle.
Every signal flows into Clay, the enrichment and orchestration layer that makes everything work. Clay pulls from 75+ data providers to build complete lead profiles: verified emails, phone numbers, LinkedIn URLs, company data, tech stack, and funding history.
Then AI takes over. Claude and other LLMs score ICP fit automatically, generate personalised first lines based on the specific signal that triggered outreach, and route leads to the right outbound flow. No manual research. No spreadsheet jockeying. Signals in, enriched leads out.
The tool stack that makes it all work
We don't just use one tool, we orchestrate a full GTM stack where each tool does what it's best at. Clay enriches data. Instantly handles email deliverability and sequences. HeyReach automates LinkedIn outreach at scale. Jungler captures engagement signals from LinkedIn that Campaign Manager doesn't surface.
LinkedIn Campaign Manager's Companies tab gives us company-level engagement data showing which companies are "highly engaged" and "very highly engaged" with your ads, these become priority outbound targets. Everything syncs to your CRM so pipeline is tracked from signal to closed deal.
Enriched leads, straight to Slack, with everything your sales team needs
Not every signal should go to automated outbound. High-value warm signals, like a VP at a target account visiting your pricing page, deserve a personal touch. For these, we push enriched lead alerts directly to your Slack channel.
Each alert includes the signal that triggered it, the contact's name, title, company, verified email, direct phone number, LinkedIn URL, company size, funding stage, and a suggested talk track based on the signal. Your sales team can pick up the phone immediately with full context. No research needed.
Sarah Chen , VP Marketing @ DataStack (Series B, 120 employees)
Visited /pricing 3× this week. Clicked TL ad on Monday. Very highly engaged company.
James Rivera , CMO @ Metric (just hired, started 6 days ago)
Metric raised £8M Series A last month. 4 marketing roles open. ICP score: 94/100.
Signal-based outbound,
demystified
.
Read the
strategy guides
.
Your ICP is seeing your ads.
They're sending
buying signals
.
Book a 15-minute call. We'll show you how to warm up your target accounts with LinkedIn ads, capture the signals, enrich everything through Clay, and build an outbound engine that turns awareness into pipeline.
Book a Call