Qualified pipeline with GTM Engineering.
Signal-based outbound across email, LinkedIn, and warm calling. Built on LinkedIn ad account warming, Clay, Instantly, HeyReach, and custom AI workflows.
We build the outbound engine,
then run it for you.
A traditional SDR agency rents you reps who send the same template to the same scraped list. We build a system: LinkedIn ad account warming, signal detection, waterfall enrichment, hyper-personalised copy, and CRM attribution, all running as one workflow. You just close.
Warmbound — the account warming loop
Before we go outbound, we warm your target account list with LinkedIn thought leader ads for 4 to 8 weeks. Decision-makers see your content before your name shows up in their inbox. Outbound stops being cold.
Signal-based outbound
We send when something happens: an ad engagement, a website visit, a new leader hire, a funding round, a competitor churn. The right message at the moment they're in-market. The ten signals we act on, ranked, are in what signal-based outbound is; the tools are in the stack, layer by layer the stack, layer by layer.
Clay + AI audience building
AI-native list building with waterfall enrichment across 75+ data providers. Every email double-validated. Every phone number verified. Every ICP score checked before a single send.
Ex-LinkedIn Marketing Solutions team
Three ex-LinkedIn Marketing Solutions employees on the team. We use engagement data from Campaign Manager's Companies tab that most agencies never touch — pulling "very highly engaged" companies straight into outbound.
AI personalisation on real signal context
Every message references the specific signal that triggered it — a funding round, a comment on your post, a video they watched. Every variant tested. Winning copy weighted up automatically.
Attributed in your CRM
Every reply, meeting, and closed deal lands natively in HubSpot or Salesforce with source attribution. Pipeline from LinkedIn ads → outbound → closed-won, all in one report.
Warm them up. Read the signals.
Go outbound.
Warm outbound and signal-based outbound. We capture buying signals, enrich leads through Clay, and push them to automated outbound flows. Or straight to your SDR with everything they need for a warm call.
Warm signals — people who already know you
Your highest-converting outbound targets. They've seen your ads, visited your site, or engaged with your content. Brand familiarity is already there. We just reach out at the right moment with the right message.
We pull "highly engaged" and "very highly engaged" companies from LinkedIn Campaign Manager's Companies tab. We use Jungler to capture LinkedIn engagement signals — comments, reactions, profile views. And we identify anonymous website visitors hitting pricing, demo, and integrations pages.
Cold signals — companies showing buying intent right now
Cold signals don't come from your brand. They come from the market. A company just raised a Series B. A new VP of Marketing started last week. They just posted 8 SDR roles. These are timing signals that budget is in motion.
New leaders spend 70% of their budget in the first 100 days. 71% of recently-funded companies finalise vendors within 90 days. These windows close fast. We monitor them in real-time and trigger outreach while the window is open.
Warmbound — warm the accounts with ads, then go outbound
This is the motion most agencies miss entirely. Before we go outbound to a target account list, we warm them first with LinkedIn ads. We upload your target company list into Campaign Manager, run thought leader ads and content directly at those companies, and monitor penetration rate, impressions, and frequency.
Once the list has solid penetration — multiple decision-makers at each company have seen your content multiple times — we go outbound. The outreach references content they've already seen. They recognise your name. It's not cold anymore. It's Warmbound.
Outbound goes multi-channel: automated LinkedIn outreach via HeyReach, personalised email sequences via Instantly, and for high-value targets, enriched profiles pushed to your SDR team via Slack for warm calling.
Your SDR gets an enriched profile, not a cold name
For high-value warmbound targets, we don't just fire automated sequences. We push fully enriched lead profiles to your sales team via Slack or directly into your CRM, showing exactly how warm the prospect is.
Your SDR sees which thought leader ads they saw, how many impressions and clicks, whether they visited your website, their engagement level from the Companies tab, and whether they commented or reacted on content. Plus verified phone number, email, LinkedIn URL, company details, and a suggested talk track.
This turns a cold call into a warm conversation. When your SDR says "I noticed you've been checking out some of our content on LinkedIn", it's true — and the prospect knows it.
Clay is the brain. AI is the muscle.
Every signal flows into Clay — the enrichment and orchestration layer that makes everything work. Clay pulls from 75+ data providers with waterfall enrichment to build complete lead profiles: verified emails, phone numbers, LinkedIn URLs, company data, tech stack, funding history.
Then AI takes over. Claude and other LLMs score ICP fit automatically, generate personalised first lines based on the specific signal that triggered the outreach, and route leads to the right sequence. No manual research. No spreadsheet jockeying. Signals in, enriched leads out.
The tool stack that makes it all work
We orchestrate a full GTM stack where each tool does what it's best at. Clay enriches data. Instantly handles email deliverability and sequences. HeyReach automates LinkedIn outreach at scale. Jungler captures LinkedIn engagement signals that Campaign Manager doesn't surface.
LinkedIn Campaign Manager's Companies tab gives us company-level engagement data showing which companies are "highly engaged" and "very highly engaged" with your ads — these become priority outbound targets. Everything syncs to your CRM so pipeline is tracked from signal to closed deal.
Enriched leads, straight to Slack, with everything your sales team needs
Not every signal should go to automated outbound. High-value warm signals — a VP at a target account visiting your pricing page — deserve a personal touch. For these, we push enriched lead alerts directly to your Slack channel.
Each alert includes the signal that triggered it, contact name, title, company, verified email, direct phone number, LinkedIn URL, company size, funding stage, and a suggested talk track. Your sales team picks up the phone immediately with full context. No research needed.
Sarah Chen, VP Marketing @ DataStack (Series B, 120 employees)
Visited /pricing 3× this week. Clicked TL ad on Monday. Very highly engaged company.
James Rivera, CMO @ Metric (just hired, started 6 days ago)
Metric raised £8M Series A last month. 4 marketing roles open. ICP score: 94/100.
From signal to closed deal.
A complete GTM system blending LinkedIn ad warming, signal detection, waterfall enrichment, multi-channel outreach, and CRM attribution — from infrastructure to optimisation.
ICP Intake & Signal Mapping
Deep intake on your ICP: verticals, ACV, deal size, buying committee, priority accounts. We map which warm signals matter most for your business and which cold signals are worth monitoring.
Domain Infrastructure & Warmup
Dedicated sending domains, never touching your primary. Each inbox runs through premium AI-powered warmup mimicking human sending patterns. Deliverability first.
Target Account List Build
Clay waterfall enrichment across 75+ data providers. Every email double-validated. Every phone number verified. Every ICP score checked before any contact enters a sequence.
LinkedIn Warmbound Setup
Your target account list uploads into LinkedIn Campaign Manager. TL ads and content run to those specific companies. Penetration, frequency, and Companies tab engagement tracked for 4 to 8 weeks. This is what makes outbound feel warm.
Hyper-Personalised Messaging
Every message references the specific signal that triggered it: an ad they clicked, a video they watched, a funding round they closed. Each email and LinkedIn message individually optimised. No templates.
Multi-Channel Orchestration
Email via Instantly, LinkedIn via HeyReach, coordinated so a prospect never gets hit on both surfaces in the same hour. Same ICP, same copy framework, unified reply inbox.
A/B/C Testing With AI
Every sequence tested across 2 to 3 variants. Winning copy weighted up automatically during the first 40% of the campaign. Losing variants killed. Optimisation built into the system.
Signal-Based Trigger Campaigns
Cold market signals monitored in real-time: funding, executive hires, hiring surges, tech adoption. Trigger campaigns fire within hours of a signal firing, while the window is open.
Slack Alerts + SDR Enrichment
High-value warm signals don't go into automated flows — they land in your Slack as an enriched profile: name, phone, LinkedIn, warmth score, talk track. Your SDR picks up the phone with full context.
CRM Attribution & Reporting
Every signal, send, reply, meeting, and closed deal syncs natively to HubSpot or Salesforce with source attribution. Live dashboard your whole team can open any day.
One system.
Every piece handled.
Our GTM Engineering service includes everything you need to build, run, and scale a signal-driven outbound engine — from infrastructure to attribution.
✓ Domain Infrastructure
Dedicated sending domains, DNS, and premium AI warmup for every inbox.
✓ Warmbound Setup
Target account list uploaded to Campaign Manager, TL ads running to your ICP for 4 to 8 weeks before outbound fires.
✓ ICP List Building
Clay-powered lists across 75+ data providers. Waterfall enrichment. Double-validated emails.
✓ AI Personalisation
Hyper-personalised email and LinkedIn messages using Clay + Claude for signal-specific copy.
✓ Professional Copywriting
All copy written and reviewed before launch. Voice-matched to your brand. You approve everything.
✓ A/B/C Testing
2 to 3 variants per sequence. Winner weighted up automatically during first 40% of campaign.
✓ Warm Signal Capture
LinkedIn ad engagers, video viewers, website visitors, post commenters, profile viewers, Companies tab.
✓ Cold Signal Monitoring
Funding rounds, executive hires, hiring surges, tech adoption, earnings mentions, geographic expansion.
✓ Multi-Channel Sequences
Email via Instantly + LinkedIn via HeyReach, coordinated so no prospect gets hit twice in the same hour.
✓ Slack Signal Alerts
Enriched leads with phone numbers, warmth scores, and talk tracks pushed to your team's Slack in real time.
✓ CRM Integration
Native HubSpot or Salesforce sync. Source attribution on every touchpoint. Signal-to-revenue reporting.
✓ Live Reporting Dashboard
Client-facing dashboard tracking sends, replies, positive replies, meetings, pipeline. No waiting for the monthly readout.
✓ Bi-Weekly Working Sessions
Regular reviews with the Kiin team on what's working, what's not, and what's shipping next.
✓ Dedicated Slack Channel
Real-time access to the Kiin team. Not a ticket queue.
✓ Ex-LinkedIn Expertise
Three ex-LinkedIn Marketing Solutions employees on the team. Playbooks refined inside LinkedIn, running at Kiin.
✓ LinkedIn Agency Partner
Certified LinkedIn Marketing Partner. Certified media buyers. API partner-tier access.
✓ Kiin's Own LinkedIn Ads MCP
Our proprietary MCP server plugs LinkedIn Ads data into Claude. We audit your campaigns in real time, not from downloaded CSVs.
✓ Benchmark Data From 1,000+ Accounts
Every recommendation comes with what's working across our benchmark dataset. Reply rates, CPL, format mix, channel mix.
Warm, signal-based outbound
that fills the funnel.
Your team closes. We fill the funnel.
Warmbound + Signal-Based
LinkedIn ads warm the account. Signals trigger the outreach. Outbound stops being cold.
Clay + Claude
AI-native list building and personalisation. Waterfall enrichment. ICP scoring on every lead before send.
Multi-Channel Orchestrated
Email + LinkedIn + SDR warm calls, coordinated as one motion. No collisions. No duplication.
Real Signal Capture
LinkedIn Companies tab, Jungler engagement capture, website deanonymisation, funding + hiring monitoring.
CRM Attribution
Every reply, meeting, and closed deal tracked natively in HubSpot or Salesforce with signal-source attribution.
Ex-LinkedIn + Kiin's MCP
Three ex-LinkedIn Marketing Solutions staff. LinkedIn Agency Partner. Our own LinkedIn Ads MCP powering real-time audits.
GTM Engineering,
answered.
Read the
strategy guides.
Your ICP is seeing your ads.
They're sending buying signals.
Book a 15-minute call. We'll show you how to warm up your target accounts with LinkedIn ads, capture the signals, enrich everything through Clay, and build a GTM engine that turns awareness into pipeline.
Book a Call