The GTM engine for B2B SaaS .

Kiin is a specialist B2B SaaS marketing agency that builds full go-to-market systems. We offer three integrated services: full-funnel LinkedIn ads management including thought leader ads, conversation ads, and retargeting; signal-based outbound that captures intent signals from your ads and website then triggers warm outreach via LinkedIn; and founder content ghostwriting that produces ~10 strategic LinkedIn posts per month in your exec's voice. These three channels work as one engine to generate predictable pipeline and revenue.

Kiin works exclusively with B2B SaaS companies. Our ideal clients are sales-led software companies with annual contract values between £20K to £200K, sales cycles of 3 to 9 months, and monthly ad budgets of £5,000 or more. We work with companies ranging from Series A startups to established mid-market SaaS businesses across the UK, US, and internationally. Our clients include companies like Lead Forensics, Sova Assessment, Huq Industries, Giga Energy, and MarketerHire.

A go-to-market engine is an integrated system of marketing channels that work together to generate predictable pipeline and revenue. Unlike running isolated campaigns, a GTM engine connects your paid ads, outbound outreach, and content strategy so each channel reinforces the others. For B2B SaaS companies with longer sales cycles, this is critical because buyers need multiple touchpoints before they're ready to book a demo. A single-channel approach, like running LinkedIn ads alone, misses the compounding effect of layered demand generation.

Kiin's system connects three channels into one pipeline engine. First, LinkedIn ads build awareness and trust with your ICP through thought leader ads and retargeting over a 180-day window. Second, signal-based outbound captures intent signals, website visits, ad engagements, profile views, post comments, runs them through Clay for ICP verification, and triggers warm outbound via LinkedIn. Third, founder content provides strategic LinkedIn posts from your exec's profile, which are also amplified as thought leader ads. Each channel feeds the others: ads create signals, signals create outbound, content builds trust that makes both ads and outbound convert better.

Results vary by company, budget, and ICP, but across our client base we've booked over 1,700 demos, generated more than $23M in pipeline, and achieved an average of 33× return on ad spend. Clients typically see their first leads within 2 to 4 weeks, with significant pipeline impact by month 3. One client 9×'d their pipeline deals in 7 months. Another CMO described Kiin as feeling like part of their team. We track influenced pipeline connected to your CRM, not just last-click attribution, so you see the true impact of every channel.

Kiin's packages start at £3,000 per month for LinkedIn ads management, which includes strategy, campaign management, creative production, thought leader ad content, reporting, and bi-weekly strategy calls. We also include exec content lite and signal-based outbound at no extra cost. Ad spend is separate and paid directly to LinkedIn. Full GTM packages that include dedicated founder content and advanced outbound are priced based on scope. Book a call and we'll recommend the right package for your budget and goals.

Most marketing agencies run one channel in isolation, ads here, content there, outbound somewhere else. Kiin is different because we integrate all three into one system where each channel makes the others more effective. We're also specialists, we only work with B2B SaaS companies, which means we bring deep ICP knowledge and cross-account benchmarks from managing 25+ SaaS accounts. We track influenced pipeline connected to your CRM, not just vanity metrics. And we communicate fast, Slack channels, ad hoc calls, and bi-weekly strategy sessions. No waiting weeks for a response.