Disclosure and methodology
Kiin is on this list and publishes it. Every fact about another agency was read from that agency's own site on 18 September 2026; where something is not stated, the entry says so. Nothing here is paid placement.
Scored on: SaaS and B2B focus · brand vs non-brand reporting and CRM conversion import · whether LinkedIn is run alongside search · stage and budget served, including six-figure monthly accounts · pricing transparency · verifiable client results. Not scored on: size, awards, design.
What SaaS PPC needs that generic PPC does not
Three things. Low volume: a good SaaS category keyword gets a few hundred searches a month, so smart bidding never gets enough conversions unless the agency imports qualified pipeline from the CRM as the conversion. The conversion is not the sale: a demo request is worth nothing until sales accepts it, so brand, non-brand, competitor and generic have to be split and reported separately or brand spend hides everything. And search is the last click: most SaaS buyers searched the category because they saw the company on LinkedIn first, so an agency that runs search alone is capturing demand somebody else paid for. The agencies at the top of this page are built around those three facts; the ones lower down are strong search agencies with SaaS as one client type. The LinkedIn side is in best LinkedIn ads agencies; the UK search view in best B2B PPC agencies UK; what a LinkedIn click costs next to a Google one in the benchmarks.
The agencies
1. Kiin — best for Google Ads for B2B SaaS on its own or with LinkedIn, from $4,000 to $300,000+ a month on published stepped fees
Kiin runs Google Ads the way B2B needs it run: as the channel that captures the demand LinkedIn created, optimised to CRM-qualified pipeline rather than form fills, with brand and non-brand never mixed in one number. The team came out of LinkedIn Marketing Solutions, so the two channels are run by one specialist off one account list, and the largest accounts spend hundreds of thousands a month across both; fees step up by spend tier rather than as a percentage, so the fee at $200,000 a month is a fraction of a 15% agency. Every account is benchmarked against 1,000+ connected accounts through Kiin Intelligence.
Tradeoff: we wrote this list; and our Google-only tier ($2,500 a month) is run by the same team that runs LinkedIn, so the advice will always include when to add demand creation. A company that wants a search-only shop with no view on the rest of the funnel should pick Getuplead or Lever Digital.
2. Getuplead — best for a fixed-fee SaaS PPC specialist with no minimum spend
Kamel Ben Yacoub and Katia González's agency works only with B2B SaaS and tech, staffs accounts with senior specialists rather than juniors, and is unusually clear on terms: fixed monthly fee, no long-term contract, no minimum ad spend. Named clients include Adobe, Siemens, Snowflake, NTT Data and Software AG; 5.0 on Clutch. The most straightforward commercial terms on this list.
Tradeoff: the fee itself is not published, and "no minimum spend" does not make a $2,000-a-month category budget produce learnings any faster.
3. AdConversion — best for B2B SaaS teams spending $25k+ a month who want media, creative and CRO priced by the line
The most transparent pricing page in the US LinkedIn agency market, and the only one that lets you buy media, creative and CRO as separate lines. The education arm means the team explains what it does, which suits an in-house marketer who wants to keep learning. The fit is a B2B SaaS company already at $25,000 a month in spend that wants a full performance stack rather than a LinkedIn specialist.
Tradeoff: the $8,600 starting fee is for $25k+ spend accounts; under that you are routed to the $2,500 AI-monitoring product, which is software plus coaching, not a managed account.
4. Hey Digital — best for B2B SaaS paid media with creative and landing pages in-house
Runs every major B2B paid channel and, unusually, builds the creative and landing pages that the channels need. Published results: PostHog +18.5% cloud conversion and −17% CPA; Toggl −52% spend and +159% deal value. Treats Reddit and YouTube as first-class rather than experimental.
Tradeoff: no location on the site and no pricing; measurement method is less visible than execution breadth.
5. Omni Lab — best for Series A to C SaaS spending $10k+ a month across six platforms
B2B SaaS exclusively, six platforms, a stated $10,000-a-month minimum and SQL-level published results: ShareGate +44% SQLs year on year, Billd −75% cost per SQL, Thoropass 2× paid SQLs in a quarter. Twenty-plus named logos including Drata, Firstup and Broadsign.
Tradeoff: no location or leadership stated on the site, and the $10k floor excludes earlier-stage companies.
6. Lever Digital — best for UK B2B SaaS paid acquisition with senior specialists and no fixed-term contract
Lever's pitch is senior people and a month-to-month relationship. The Uplisting case is the one to read — a four-year engagement from early stage to a business doubling revenue year on year, with a 5x increase in free trials a month — and Sprintlaw went from a loss-making Google Ads account to its leading new-business channel.
Tradeoff: the site describes paid search and paid acquisition broadly; LinkedIn is not called out as a specialism, and there is no pricing.
7. KlientBoost — best for LinkedIn Ads with published starting fees and goal-based accountability
Unusually transparent for a US agency: the free plan comes with a fee against each recommendation, the Q2 goal-hit rate is published, and the LinkedIn playbook it gives away covers the right things (list-based targeting, frequency, thought leader ads, conversation ads). The fit is a growth-stage company that wants an accountable generalist across Google, LinkedIn and CRO.
Tradeoff: a large multi-channel agency; LinkedIn is one line on the plan, not the specialism.
8. Powered by Search — best for paid search inside a full B2B SaaS demand-gen programme
Positions on pipeline rather than leads, with a stated guarantee — 30% more sales-ready opportunities in 90 days — and runs paid search as one lever in a programme that includes SEO, ABM and HubSpot operations. Named clients include Elastic, Basecamp, Varonis and SentinelOne, with published pipeline figures per case. The right shape if paid search is one of four things you need fixed.
Tradeoff: if you only want Google Ads run well, you are buying a programme. Pricing and minimums are not stated.
9. Holini — best for senior-only PPC and analytics for B2B companies spending $10k+ a month
Holini's process starts with a read-only audit of the ad accounts and GA4 before any proposal, and the stated question it answers is "what is holding your PPC back from growing qualified pipeline while keeping CAC under control." Case studies quote client revenue and funding rather than vanity metrics, and one CMO credits it with "the highest MQL numbers in Google Ads history" for DeskTime. Senior-only team, no juniors.
Tradeoff: PPC and analytics first; LinkedIn is run, but the positioning is search-led, so a LinkedIn-first demand programme is not the strength. No published fee.
10. Marketing Signals — best for search-led PPC and SEO for technology and SaaS brands
Search-first, with SaaS named as the focus and AI-answer visibility folded into the same practice as paid and organic search. The fit is a technology company that wants PPC and SEO run together by one team that thinks in pipeline.
Tradeoff: search-led means Google-led; LinkedIn and paid social are not the centre of the offer.
11. TripleDart — best for AI-native SaaS growth with paid media inside it
An "AI-native" B2B SaaS agency with a named head of paid media (Sabarinathan) and a proprietary automation platform, Slate. States $300M+ in ad spend managed across clients including SentinelOne, Freshworks, HubSpot and Zuora, 4.8 on Trustpilot. The $10k–$500k monthly range tells you the intended client size.
Tradeoff: paid media is one of six service lines; the centre of gravity is organic and GTM engineering. A US–India delivery model suits some buyers and not others.
12. Directive — best for LinkedIn Ads inside a large US B2B performance agency
The biggest B2B-only performance agency on this page, with the R&D budget and vertical playbooks that come with 100 strategists. LinkedIn is run as part of a paid media programme alongside Google and programmatic, and the "pipeline not MQLs" positioning is the right one. The fit is a funded or public B2B company that wants scale and process.
Tradeoff: scale cuts both ways; a $10k-a-month LinkedIn account will not get the agency's best people.
13. Refine Labs — best for demand programmes for Series B+ B2B tech, with published tiers
The agency that made "demand gen not lead gen" a category, now with prices on the page so you can qualify yourself out. LinkedIn is the core paid channel in most of its programmes and the creative practice is in-house. The fit is a Series B+ company with a real paid budget and a demand strategy that is not working.
Tradeoff: a $14,000 a month starting fee before media rules out most sub-$20M ARR companies, by design.
Side by side
| Agency | HQ | SaaS / B2B focus | Google Ads | Other channels | Published pricing | Named clients |
|---|---|---|---|---|---|---|
| Kiin | London (US, UK, EU clients) | B2B SaaS and B2B only | Core, run with LinkedIn | LinkedIn (incl. CTV), Meta, Reddit; outbound | $2,500 Google-only / $5,500 / $9,500 a month, published; stepped tiers above $10,000 media per platform | Lead Forensics, Sova Assessment, MarketerHire |
| Getuplead | Remote (EU/US) | SaaS and tech only | Core; Google + Microsoft Partner | LinkedIn, Reddit, Bing | Fixed fee, not published; no minimum spend | Adobe, Siemens, Snowflake, NTT Data |
| AdConversion | US | B2B SaaS only | Core | LinkedIn, Meta, creative, CRO, RevOps | From $8,600/mo, published | Not named |
| Hey Digital | Estonia | B2B SaaS only | Core | LinkedIn, Meta, Reddit, YouTube; landing pages | No | 200+ SaaS |
| Omni Lab | US | B2B SaaS only, Series A to C | Core | LinkedIn, Meta, YouTube, Bing, Reddit | No ($10k+ spend) | Drata, Firstup, Broadsign |
| Lever Digital | UK | SaaS and lead gen | Core; Google Partner | Microsoft, LinkedIn, paid social | No; no fixed-term contracts | Uplisting, Sprintlaw |
| KlientBoost | California | Any B2B | Core; CRO | LinkedIn, Meta, SEO, email | Indicative ($3,000 to $7,500/mo lines) | 405 Clutch reviews |
| Powered by Search | Toronto | B2B SaaS | Core | SEO, content, demand gen | No | TouchBistro, Projul |
| Holini | Estonia | B2B, $10k+/mo PPC | Core | LinkedIn, Microsoft, GA4/BI | No | Veriff, DeskTime, Zebra BI |
| Marketing Signals | UK | Tech and SaaS | Core (search-led) | SEO, AI-search visibility | No | Not named |
| TripleDart | India / US | SaaS | Yes | SEO, content, LinkedIn, AI-native growth | No | See site |
| Directive | Irvine, CA | B2B, mid-market and enterprise | Core | LinkedIn, programmatic, creative, RevOps | No | 420+ brands |
| Refine Labs | US | Series B+, $50M+ ARR | Yes | LinkedIn, YouTube, Meta, CTV; creative | From $14,000/mo, published | 300+ B2B tech |
By stage, budget, channel and reporting
| Agency | Stage served | Budget floor | Channels | Reporting standard |
|---|---|---|---|---|
| Kiin | Seed to Series C and enterprise, sales-led B2B SaaS and B2B; $6,500+ ACV, 3 to 9 month cycles | $4,000 to $300,000+ a month media; fee from $2,500 to $9,500, published (covers up to $10,000 a month media per platform; stepped tiers above) | LinkedIn (thought leader, conversation, lead gen forms, LinkedIn CTV), Google, Meta, Reddit; signal-based outbound | Landing page clicks and pipeline in HubSpot or Salesforce; benchmarked against 1,000+ accounts |
| Hey Digital | B2B SaaS, stage not stated | Not stated | Google, Bing, LinkedIn, Meta, Reddit, YouTube; video | Not stated |
| Omni Lab | Series A to C B2B SaaS | $10,000+ a month media | LinkedIn, Google, Meta, YouTube, Bing, Reddit | Conversion tracking and analytics (Omni OS) |
| Lever Digital | SaaS and lead gen, growth-stage | Not stated; no fixed-term contracts | Google, Microsoft, LinkedIn, paid social | Pipeline, per its case studies |
| KlientBoost | Growth-stage, any B2B | $5,000+ a month media; 3 to 6 month term | Google, LinkedIn, CRO, SEO, email | Goal-based; free resources if pacing behind |
| Holini | B2B investing $10k+ a month in PPC | $10,000+ a month media | Google, LinkedIn, Microsoft | GA4 and CRM-connected analytics |
| Directive | Mid-market and enterprise B2B | Enterprise; not published | Paid media, programmatic, creative, content, RevOps | Pipeline, not MQLs |
| Refine Labs | Series B+, $50M+ ARR | From $14,000 a month fee, six-month minimum | LinkedIn, Google, YouTube, Meta, CTV, OOH | Demand strategy with pipeline reporting |
Large budgets: $50,000 to $300,000+ a month on Google
At six figures a month the problems change. Smart bidding has enough conversions to learn, so the edge moves to what it learns from: offline conversion import from the CRM so it optimises to qualified pipeline rather than form fills; brand, non-brand, competitor and generic split into separate budgets and reports so brand spend never hides non-brand waste; and a percentage-of-spend fee becomes the largest line in the agency invoice, which is why the agencies that price by stepped tier or flat fee rather than percentage matter more here, not less. Agencies on this page that state or demonstrate accounts at this size: Kiin (flat fee, accounts into the hundreds of thousands a month across Google and LinkedIn, CRM-level tracking, brand and non-brand reported separately), Directive, Refine Labs (Series B+, $50M+ ARR), Brainlabs and Found (enterprise search scale), Lever Digital and Circus PPC (Google Premier Partners), AdConversion ($25,000+ a month in spend). Ask each for a Google account above $100,000 a month you can look at, and for the fee as a percentage of that spend.
How to choose
- "Show me a SaaS account with under 50 conversions a month." If every case study is ecommerce ROAS, the low-volume problem is unsolved.
- "What is the conversion you optimise to?" Qualified pipeline imported from the CRM, or form fills.
- "Are brand and non-brand reported separately?" If not, you cannot see what the non-brand spend does.
- "Who runs LinkedIn?" Same team, different team, or nobody.
- "Is the fee a percentage of spend?" At $100,000 a month, a 15% fee is $15,000; three agencies on this page publish flat numbers.